2 Models of Communication

Chapter 1 presents two models of communication, The Transmission Model and The Cultural Model.

• The Transmission Model is based largely upon the notion of "transportation" where a message or meaning is "transported" from one place or person to another.

This model is also based around the commonality that communication looks exactly like transportation, "communication is the process of moving messages from a sender through a medium to a receiver."

Source -> Message -> Receiver

This model is more prevalent in society today.

• The Cultural Model is focused upon the concept of communication and how closely it is tied to the community.

This model is influenced by the quote from our book - "Human experience is defined in part by the contribution of the specific human culture that binds together a particular community or society."

This model is born within the culture and is a medium of information within a society/culture.

The debate between the two is present in the attacks of September 11th where the cultural model depends on your culture in regards to communication, and the transmission is practically the same for everyone.